Frequently Asked Questions
What is the program?
New listings will automatically receive a listing campaign, brought to you by your firm and Adwerx. The ad campaign will promote the listing on Facebook and top websites, targeting home buyers around the the listing.
When a new listing is detected, Adwerx will create accounts for agents so that each agent will be able to view reporting, manage their ad campaigns (if desired) and add their seller’s contact information so that the seller receives a report from Adwerx showing how you are going above-and-beyond to promote their home. By adding the seller’s information, the seller also becomes more likely to see the ad for their home as they browse the web and use Facebook - increasing seller satisfaction.
Why are we doing this?
By providing your clients with digital advertising on Facebook and top websites for their homes, your firm will continue to differentiate ourselves from our competitors and demonstrate the value we bring to the home selling process. As real estate agents, we have the responsibility to our listing clients to provide the best marketing for their home. your firm wants to provide a system for you to make digital advertising so easy that it can happen for every property we sell. This program provides a way to experience this service with no work required at all on your part.
How will this impact my listings?
Each property that is newly listed during the program will be automatically opted into the digital advertising program. The ads will be automatically created from information that your firm provides to Adwerx. Each listing will then be advertised on Facebook and top websites for a period of time, targeting home buyers around the property. When a home buyer clicks on the ad, they will be directed to your listings detail page.
What do I need to do?
This is the best part, nothing! This program will be automatically run for all of your new listings. An account at Adwerx will be automatically created for you (if you don’t already have one) and you will receive an email confirmation each time an ad is created for one of your listings. From this email, you can manage the ad campaign, including canceling the ad if you so choose. The one step that is highly recommend is that you enter the seller information so they can see the ad.
Can I add more than one seller?
Absolutely. You may enter as many individuals as you like. Many agents choose to include the family in the targeting (spouses, children, etc).
What will this program cost me?
Your firm is covering the cost for the automatically generated listing ads during the program. You may choose to extend the listing campaigns or purchase other Adwerx products with their own marketing budgets. Once the program is over, you may choose to continue to run listing campaigns utilizing you own resources to do so. your firm has negotiated a discount for you across the entire Adwerx product line.
How do I set up my account with Adwerx?
If you have any automatically created listing ads, an account will automatically be created so you can make any edits to those ads. You can also always create an account by making your first purchase on your portal.
What if I am already working with Adwerx?
If you already have an Adwerx account, the listing ads will be automatically created in that account. There is nothing additional needed in order to participate in this program.
What happens when my free advertising time is up?
You will receive a final report at the end of the campaign, at which time you may choose to extend that listing ad using your own marketing budget for a period of 1-5 weeks.
How do I get more exposure?
In addition to advertising listings, Adwerx provides other products for you. You can learn more about those products here:
Will I be able to edit or cancel the ads?
Yes, you will have complete control after the listing ads are automatically created to edit or cancel the ads. You will receive an email confirmation when an ad is created that includes links to manage your ad campaign. For listings that sell before the campaign is completed, we recommend making the ad a “Just Sold’ advertisement.
What are examples of “top websites” where the ads will run?
Adwerx ads run on Facebook and hundreds of sites around the web, such as NY Times, Yahoo, CNN, YouTube, ESPN, LinkedIn and many more. To view a larger list of example websites, please go here.
If I update the listing in my MLS, will my ad automatically update?
It will not. If your listing has a price reduction, goes pending, or sells, you need to manually change the price, or add a just sold flag.
Why did I not receive my listing campaign?
There are a few reasons why you might not see your campaign created. The most likely reason is that we simply haven’t received the data yet. It can take up to 36 hours for us to receive the listing data after you provide it to the MLS. It is also possible that a listing photo has not yet been included with the listing. We cannot build an ad without a listing photo, but as soon as you have your photo submitted, we will automatically build the ad. The final reason would be if the property was listed before the program launch, and therefore will not be included in the program.
Where can I learn more?
You can email us at firstname.lastname@example.org or call us at 888-746-5678 (M-F, 9:00am–5:00pm Eastern Time). Live chat is also available on your portal.